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Core objectives of Frito Lay:
- Taking their revised brand positioning to the Web
- Web Customer acquisition
- High customer engagement on the website
- Edgy user experience in line with their youthful brand positioning
- New Product launch websites
- Highly interactive, Web 2.0 presence
eDynamic’s approach
With a very challenging deadline ahead of them, Frito Lay needed eDynamic to reposition their Web branding & user experience & also create a new product launch microsite. eDynamic not only accepted the challenge on wafer thin timelines, but also delivered in style. The new Lay’s website showcases best-of-breed interactivity & user experience design & is in perfect synch with their revised offline branding.
The eDynamic solution:
- Ingenious concept based on smart use of Lays’ brand ambassadors & various product flavors
- Best-of-breed user experience, navigation design
- Development of interactive tools, forums, contests & other Web applications for the site to increase customer engagement
Phase II of this project includes eDynamic strategizing & executing a comprehensive Online Social Marketing program for higher Web traffic & conversions for Frito Lay.
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