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Core objectives of Aviva:
- Re-positioning of their website as a key engine for branding & product marketing
- Customer, agent & employee acquisition through the website
- An enriching, best-of-breed site experience to enable rapid & friendly information access to end users
- A website that scores highly on global usability standards
eDynamic’s approach
eDynamic partnered with Aviva to chart out a roadmap to
achieve these objectives by strategizing on a new website that would market
Aviva’s products aggressively and also drive high lead conversion & customer engagement. This new website is based upon proven tenets of high usability & has been created with future flexibility & scalability in mind.
The eDynamic solution:
- Web Strategy & roadmap for Aviva based on analysis of core needs, industry best practices & Aviva’s competition
- End-to-end website revamp focusing on increased customer acquisition
- Best-of-breed user experience, navigation design
- Implementation of the new website on Sitecore CMS (Content Management System)
- Development of innovative tools, calculators & other Web applications for the site to increase customer engagement
Phase II of this project includes a complete revamp of Aviva’s Customer Portal along with the launch of strategic product microsites. This phase would also see eDynamic strategizing & executing an Online Marketing program for higher Web traffic & conversions for Aviva.
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